Cori Ferguson - Executive Biography
Cori Ferguson is more than your average publicist. A communicator by nature, she has spent much of her career engaged in the marketing and promotion of arts and culture in Canada but it is her overall understanding of how successful communications strategies can impact sales, marketing and business practices that takes her PR savvy to the next level.
Starting out as a buyer for the flagship Sam The Record Man store on Yonge St. in Toronto, in 1991 she was recruited for the publicity team at MCA Records Canada (now Universal Music), where she became Manager, Press and Publicity and remained for nearly 8 years. A sampling of her client list reads like a who's who of 1990's chart-toppers - Nirvana, Hole, Aerosmith, Guns N' Roses, Alanis and Sloan, among others, have all benefited from her innate understanding of their communications needs.
After leaving Universal Music in 1999 she launched her own PR and marketing firm. As the proprietor of Cori Ferguson Publicity she is a nationally recognized leader in entertainment PR, and has been acknowledged as such by publications including the National Post and Toronto Life.
In its decade of operation Cori Ferguson Publicity has represented a diverse list of clients from the worlds of music, film, TV, publishing, online, non-profits, charities and politics, including internationally recognized recording artists, hit Canadian films, controversial authors and major international music and film festivals.
Ms. Ferguson's ventures outside the communications field have served to further augmented her skill set. Since 2003 she has also run a second company and an association, and taught at a college level, and all the while kept her PR firm operating.
In 2003 she was handpicked by Chairman Danny Goldberg to open the first international office of top independent U.S. record label, Artemis Records, as the company's General Manager.
In 2004 she became a part-time professor for the Durham College School of Integrated Studies and designed the curriculum and taught the Entertainment Administration program's Promotion and Publicity course (a graduation requirement).
Ms. Ferguson also served as the President of the Canadian Independent Record Production Association from 2005-2007. This national trade organization has represented the interests of Canada's independent recording community at all levels of government for more than 30 years, and works to boost economic opportunities for its members and the domestic recording industry as a whole.
In addition to overseeing all organizational activities, the experience gave her an inside look at government policy and program operations, fundraising and funding programs, and non-profit management. It also provided her with an expanded understanding and appreciation for the immeasurable beauty of Canada's cultural landscape.
Today Cori continues to operate the company that bears her name and has expanded its services to include music/entertainment business and career management, funding, and government and regulatory affairs consulting. She also writes for Samaritan Magazine (www.samaritanmag.com)