Complete national publicity support for album releases, launch parties, tours, special events, fundraisers, and other events requiring such support. We can tailor a plan to suit your needs. Our specialty is creating a comprehensive 12-week publicity campaign to launch your release or event. We will service the album nationally to all levels of media, follow up with personal phone calls to journalists to ascertain interest level (all answers recorded and supplied to you), set up interviews wherever possible, and help expose your music to a broader audience.
Does your business have an exciting story that demands to be told? Whether you are launching a new product, expanding your reach or launching a revolution you'll need quality PR materials and a comprehensive plan to reach the media and the public. We can draft your materials and devise and execute a media strategy to help you reach your goals.
Excellent written materials, outstanding organizational skills, and the ability to get along with just about anyone can only mean one thing: the unit publicist of your dreams. With the Canadian hit film Ginger Snaps under our belt, we're ready to serve the on set needs of the discerning film producer.
With an unorthodox approach to book publicity we helped The Green Room by Moe Berg become the biggest selling book for ultra-cool indie publisher Gutter Press. Find out how we can help you reach beyond your target audience.
Festivals, Awards Shows and Conferences
In the past 10 years we have counted some of Canada's biggest music events among our clients, including the North By Northeast Music & Film Festival and Conference, Canadian Music Week, the Canadian Independent Record Production Association, the Canadian Country Music Awards and the Canadian Aboriginal Music Awards. Media accreditation, garnering international exposure for the event, booking keynote speakers and panelists, arranging large parties, applying for and reporting on funding applications, staging international summits, running red carpets and coordinating all media activities associated with a large scale event are all part of our baliwick. We can handle any type of festival, awards show or conference, including yours.
Whether you're looking to get the word out about something you've created, accomplished, envisioned or assessed, if it's a good fit we're game to accomplish anything. Or if you just looking for a respite from an endless media struggle, we're also very good at "no comment".
Each year we try and make sure that we give back to the community through involvement in a charitable event. We have worked with Trellis Gardens, the Sounds Like Justice fundraising event for the Association in Defence of the Wrongly Convicted (AIDWYC), The Daily Bread Food Bank, and several events for the White Ribbon Campaign. We back our convictions with action.
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CONSULTING & BUSINESS SERVICES
Whether you need guiding advice on preparing to take your business to the next level, or help in navigating government channels, we can provide direction, assistance and help focus your plan for success. We also have plenty of experience in government and regulatory affairs, preparing major funding and grant proposals, and producing educational and business networking events. It's expertise you can tap into on an an a la carte basis.
Not sure whether your best investment is in your online presence or in building a live following? Cori Ferguson provides artist management consulting services for an hourly rate. Please note: we no longer accept unsolicited packages for management consideration.
PR Consulting/Corporate Services
We can help you develop a Communications department of your own without losing media opportunities during the process by not only creating and servicing your media releases, press kits, executive bios, etc., but by helping to train your permanent staff. We can also come in, analyze your current department set-up, and let you know where changes to systems and/or personnel duties could benefit your company.
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Need a Press Kit? Executive Biography? Press Release? Speech? We have generated hundreds of biographies, press releases, proposals, reports, and critiques for satisfied customers over the years.
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Cori Ferguson has appeared on CBC Newsworld, CFTO TV, CBC TV, Canada AM, TV Ontario, Talk TV, City-TV, MuchMusic, Star!, and WTN as an interview subject and has been profiled in the National Post and Toronto Life Magazine. She is available for panel discussions on entertainment and political subjects, as well as one-on-one interviews for comments on specific entertainment-related issues. She is also available as a guest speaker for conferences, school programs, etc.
Marketing Plans & Services
Need assistance in figuring out how to find your audience or have them find you? We can assist with the preparation of a simple but effective marketing plan to target your market and boost sales.
Find out the secrets to an eye-catching submission package. Learn what you need and what you don't. Before you submit your package to talent buyers, agents, media, A&R reps, or film producers, get a professional evaluation of its contents. You get a detailed, non-biased assessment of your biography, photos, music choices, video clips, press clips, and anything else you intend to send. As part of the service we will also supply recommendations to many industry professionals that can assist you with upgrading your materials. This thorough review could save you time and money, and give you the leg up your package needs to stand out.
Photo Shoot Coordination
We can find you the perfect photographer, make-up artist, hair stylist, clothing stylist, or prop stylist to bring out the very best in you and capture it on film. And you don't have to lift a finger. We coordinate delivery of all books, source out locations, make all the arrangements – you just have to show up. Be as involved as you want to be, but leave the dirty work to us.
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